About
Hey, I'm Lucky. 👋
A curious mind from Dehradun, decoding the world one idea at a time.
I’m Lucky Singh Negi a marketing professional, a thinker, and someone who genuinely gets excited about why brands work, how geopolitics shapes economies, and why a startup in Dehradun can compete with the world. I’m completing my BBA in Marketing this May but honestly, my real education started the day I began questioning how the world of business actually works.
I started NextGenDecode because I kept noticing something there’s so much happening in the world of business, finance, and global politics, but most of it just doesn’t feel.. real. It’s either too complicated, too boring, or just not made for people like us.
So I thought, why not break it down in a way that actually makes sense?
That’s how this began.
Here, I share honest breakdowns of well-known brands, simple takes on what’s going on around the world, and finance explained without all the confusing jargon. I’m also documenting my own journey of building a sustainable vegan leather business from scratch the wins, the mistakes, and everything in between.
This isn’t just a blog.
It’s where I think out loud, learn in public, and try to make sense of things — and I’m really glad you’re here for it.
Lucky Singh Negi, Founder of NextGenDecode 🚀
Write for NextGenDecode
Are you a curious young mind who loves writing about business, brands, finance, or the world? We’d love to hear your voice. Guest writers are welcome at NextGenDecode — let’s decode the world together.