Introduction Picture this – a college student walks into class with sleek matte black earphones, a smartwatch on the wrist, and a portable speaker in the bag. You ask the brand. The answer almost always is boAt. boAt brand popularity among youth has shot up so fast that it now feels less like a brand […]
boAt Brand Popularity: 6 Smart Reasons Youth Love It Read More »
https://nextgendecode.in/wp-content/uploads/2026/04/AI_Influencer_Luxury_Store_Video.mp4 Introduction A few months ago, I was scrolling through Instagram and stopped dead on a post. The photo was stunning perfect lighting, flawless skin, a gorgeous outfit. The caption felt real. The comments were full of fans saying “goals.” Then I read the bio. “100% virtual. Not human.” I actually laughed out loud. And
AI Influencers for Brands: 6 Powerful Wins Read More »
Huawei’s presence in India quietly faded not through a formal ban, but through strategic policy exclusion. One day, Huawei was everywhere in India powering 4G networks, pitching 5G deals, running R&D labs, and selling smartphones. Then quietly it wasn’t. No dramatic press conference. No formal government order splashed across headlines. No official “Huawei India ban”
Is Huawei Banned in India? The Silent Exit Nobody Officially Announced Read More »
A few years ago, I was craving tea at 11 PM. My pantry was empty no milk, no sugar, nothing. I opened a delivery app expecting a 45-minute wait, but instead, the app delivered everything in 8 minutes. Eight. Minutes. That app was Zepto. And that tiny moment made me a loyal customer for life. That
Zepto Brand Strategy: 5 Smart Moves That Built a Billion-Dollar Startup Read More »
Cricket was once a slow and traditional game, loved for its patience and discipline. But everything changed in 2008 with the launch of the Indian Premier League (IPL) by the Board of Control for Cricket in India (BCCI). What started as a bold experiment quickly turned into one of the biggest sports leagues in the
How the Indian Premier League Became a Global Brand and Changed Cricket Forever Read More »
